Microsoft's SkyDrive to Get New Name Following Trademark Dispute

SkyDrive branding goes the way of Metro.

Microsoft will be changing the name of its SkyDrive cloud service as the result of a trademark case involving the British Sky Broadcasting Group, otherwise known as BSkyB. As reported by The Verge, Microsoft will be changing the name of its service worldwide, although BSkyB will let the company use the existing name "for a reasonable period of time to allow for an orderly transition to a new brand." Microsoft will not appeal the UK court's decision.
There are additional details to the agreement, including financial terms, although neither company has revealed what they may be because those specifics are confidential.
This isn't the first time that Microsoft has had to make some branding changes to its new line of products. In its earlier days, the Windows 8 user interface was referred to as "Metro," although that nomenclature was later revised after a dispute with German company Metro AG. The interface is now more commonly known as "Modern UI" or "Microsoft design language."

 

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