Japan’s First PlayStation 4 Commercial Arrives

Eagerly awaiting 2.22.

Many were surprised when PlayStation 4 was revealed with no word on its Japanese release. After all, Sony is a Japanese company, and every PlayStation device in the past – from PSone and PS2 to PS3, PSP, and Vita – came out first in Japan.
But the gaming landscape has changed, and Sony decided to use its limited supply of PlayStation 4s to wage war in the west, where a majority of its sales are made. Sony may take for granted that it will win the war in Japan by default, but either way, it was wise to take the PS4 units that may have been allocated for Japan and instead bring them west. After all, PlayStation 4 sold 2.1 million copies in only two weeks, and is officially the fastest-selling console of all-time.
That leaves Japan waiting for a console that, in the past, it would already have its collective hands on. But the wait isn’t much longer, as the video below shows.
This video, which is about 50 seconds long, shows gamers from around the world – primarily in North America and Europe – waiting on line to get their PlayStation 4s. There are shots of people playing, laughing, and rejoicing. Then, the PlayStation 4’s Japanese release date – February 22 (or 2.22) – is quickly shown over an aerial shot of Japan.
PlayStation 4 launched in North America on November 15th and Europe on November 29th. You can read our full review of the console here, and our PlayStation 4 game reviews here.