Kantar: Windows Phone holds position in November
Kantar has an early present for Microsoft – the preliminary
smartphone OS market share numbers for November (check the October
numbers here).
Windows Phone continues to show a strong presence in Italy, where it
held 15.6% of the sales for the month, outselling iOS which only had
10.6% of the market.
The iPhone 5s and 5c brought some fresh blood to the iOS landscape, so the expectation was that other platforms will drop during the holiday shopping frenzy under pressure by the new iPhones.
Besides Italy, Windows Phone stood its ground in the important (for Microsoft) US market and in Germany too. It did drop a little over a percentage point in the UK and its position in China declined also.
As before, Android dominates most markets except Japan and the US, where iOS is still going strong.
The iPhone 5s and 5c brought some fresh blood to the iOS landscape, so the expectation was that other platforms will drop during the holiday shopping frenzy under pressure by the new iPhones.
Besides Italy, Windows Phone stood its ground in the important (for Microsoft) US market and in Germany too. It did drop a little over a percentage point in the UK and its position in China declined also.
As before, Android dominates most markets except Japan and the US, where iOS is still going strong.
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