Sony: Microsoft Reversal 'Better Late Than Never'

Microsoft finally "got the message," says Jack Tretton.

When Jack Tretton exited the Sony stage at E3 2013, he didn’t consider the PlayStation press conference the final blow against Microsoft. In an Up at Noon interview with IGN, Tretton says “it was day one of a ten-year battle.”
Tretton explained that Sony went into E3 blind, unsure of where its price would stack up against Xbox One. “You don’t know how you’re going to be positioned against your competition, and you can’t spend a lot of time being an armchair quarterback. You’ve got to execute that vision, and we felt good about it regardless of where our competition came in.” Tretton continued, “And I think lower is better than high. We learned that with PlayStation 3.”

Sony did not, Tretton says, tailor its E3 press conference around Microsoft’s announcements, or change anything as a result.  “A multi-billion, publicly traded corporation? Those decisions were made months and months and months in advance,” he said.
When asked about Microsoft’s response to criticism of its online policies -- which aligned Xbox One’s features closer to PlayStation 4 -- Tretton stated, “We spent 5 years listening to consumers, day in and day out. So, better late than never, I guess they got the message.”
For more on what Tretton has to say about next, check out IGN's full interview in the video above.