Apple's latest iPhone 7 ad is all about iMessage stickers

Every single messaging app worth its salt has stickers. Some even get updated from time to time just to add even more stickers, believe it or not. So undoubtedly stickers are big - and not just literally. People seem to love them.

And now Apple is keen to remind prospective iPhone 7 buyers (and those who own one already) that iMessage has stickers too (it's been like that since the release of iOS 10). Loads of them actually. And did you know that they're "practically magic"? This is what the company's latest iPhone 7 ad says, take a look:
So if you've ever wondered what the world would look like if stickers existed in real life, you now have the (not at all surprising) answer.

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