SA: Samsung and Apple lose ground to Huawei and Lenovo

Strategy Analytics has released its latest report on the smartphone market. The smartphone shipments worldwide throughout the Q1 this year grew 33% annually setting another record with 281 million units. The mobile phone shipments (including featurephones and smartphones) also grew by 9.4% to 407.9 units shipped globally.
Even though the smartphone shipments are growing rapidly, the top manufacturers are losing market share in favor of the second-tier ones. Samsung keeps its first place in the smartphone market with 31.2% share, dropping 1.2% down from Q1 last year. Apple also lost 2.2% share and is now holding 15.3% at the second place. Huawei kept its third place with minor boost, while Lenovo shipments grew by 0.8%.

Global Smartphone Vendor Shipments (Millions of Units)	Q1 '13	Q1 '14
Samsung	69.4	89.0
Apple	37.4	43.7
Huawei	10.1	13.4
Lenovo	8.4	13.3
Others	88.7	125.6
Total	213.9	285.0

Global Smartphone Vendor Marketshare %	Q1 '13	Q1 '14
Samsung	32.4%	31.2%
Apple	17.5%	15.3%
Huawei	4.7%	4.7%
Lenovo	3.9%	4.7%
Others	41.5%	44.1%

All global mobile phones shipments, as we already mentioned, have also reported a noticeable increase. Here Samsung, Nokia, and LG are all losing small bits of market share in favor of Apple, Huawei and the second-tier of manufacturers (TCL-Alcatel, Coolpad, Lenovo, Xiaomi and others).

Global Mobile Phone Vendor Shipments (Millions of Units)	Q1 '13	Q1 '14
Samsung	106.6	113.0
Nokia	61.9	47.0
Apple	37.4	43.7
LG	16.2	16.4
Huawei	11.6	14.2
Others	139.0	173.6
Total	372.7	407.9

Global Mobile Phone Vendor Marketshare %	Q1 '13	Q1 '14
Samsung	28.6%	27.7%
Nokia	16.6%	11.5%
Apple	10.0%	10.7%
LG	4.3%	4.0%
Huawei	3.1%	3.5%
Others	37.3%	42.6%

Now that Lenovo is on the verge of acquiring Motorola and Microsoft has just completed its Nokia Devices deal, we should be seeing some interesting changes in those reports throughout the upcoming quarters.