Apple has signed a deal with MLB to provide iPads to teams
Microsoft struk a lucrative advertising slash professional tool deal
to provide Surface tablets to the NFL, and now Apple is after the same
kind of exposure. The Cupertino giant has opted for a quite different
sport and went after Major League Baseball, but other than that, the
premise of the new deal seems to be the same.
In exchange for exposure during games, Apple will provide specially tailored iPad Pro
units to each team in the league, to be used as professional tools. The
devices in question will be of the bigger 12.9-inch variety (more
visible on camera, I guess), bear the team logo and be tailored to its
specific needs, like a digital playbook of sorts. Some potential
features could include access to historical game statistics and various
data analysis on the fly even down to pitcher-batter match simulations.
On the software part of things, the iPad Pro's will be running a specialized iOS app, called MLB Dugout, built in-house by MLB’s Advance Media Division. It is intended as a standalone solution, meaning that each iPad will be fed with only the owner team's specific data, as opposed to a cloud-based solution. This should help protect security and guard sensitive tactical data, although judging by the adoption difficulties Microsoft has been facing with its NFL contract, we can only expect to see the iPads mostly hang around as a banner background for some time to come.
In exchange for exposure during games, Apple will provide specially tailored iPad Pro
units to each team in the league, to be used as professional tools. The
devices in question will be of the bigger 12.9-inch variety (more
visible on camera, I guess), bear the team logo and be tailored to its
specific needs, like a digital playbook of sorts. Some potential
features could include access to historical game statistics and various
data analysis on the fly even down to pitcher-batter match simulations.On the software part of things, the iPad Pro's will be running a specialized iOS app, called MLB Dugout, built in-house by MLB’s Advance Media Division. It is intended as a standalone solution, meaning that each iPad will be fed with only the owner team's specific data, as opposed to a cloud-based solution. This should help protect security and guard sensitive tactical data, although judging by the adoption difficulties Microsoft has been facing with its NFL contract, we can only expect to see the iPads mostly hang around as a banner background for some time to come.
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